Wall Street WARZONE
Warning: Your “Buy Button” is Exposing Your “Darkest Secrets” to Wall Street Quants, and It’s Costing You Money
by Paul B Farrell, JD, PhD
| Discuss | Print | 4/29/2010

“Buy button?” Yes, you got one. And the new “neuromarketing” experts are finding secret trapdoors into your brain to see what makes you tick … without telling you. Several experts just launched a new marketing company Buyology Inc, including Martin Lindstrom,  author of the best-seller Buyology, Truth and Lies About Why We Buy, as Chairman of the Board. They’re helping companies “segment consumers to brands by tapping into the consumer non-conscious decision making process.” Spooky stuff. Reminds us of brainwashing in Orwell’s 1984, The Manchurian Candidate and Speilberg’s Minority Report. They dig deep. Listen:

“The majority of purchase decisions are made at the non-conscious level, some 85%, but traditional marketing analysis depends upon research that focuses on the cognitive 15%,” says CEO Gary Singer. “Traditional research alone does not yield the insights needed to understand how to segment consumers to brands, because these insights can only be realized by analyzing this non-conscious decision making process. Our use of a broad set of non-conscious measurement tools to do so in effect makes neuromarketing more actionable and relevant to the needs of marketers than it has been to date.”

Warning, your “buy button” is easily exposed, and manipulated by remote control. No wonder neuromarketing is rapidly emerging as the “in” technology for Wall Street and Corporate America. Tools: Buyology Inc uses “biometrics, semiotics, EMG, fMRI, eye tracking, galvanic skin response, EEG and reaction time, and a database of 2,500 brain scans.” They secretly tap into your “buy button,” your brain’s “true decision making processor,” the one you don’t even know about. You’re like a computer without virus protection. Your brain’s exposed … to every Wall Street banker, politician and corporate CEO with gobs of cash and a desire to manipulate your brain.

“7 Deadly Sins” of Mutual Funds: What They Don’t Want You to Know About How Their “Croupiers” Skim Off a Third of Your Money at Their “Casinos!”
by Paul B Farrell, JD, PhD
| Discuss | Print | 4/25/2010

Occasionally the voice of an investor advocate shines through all the distracting hype and propaganda, if only briefly. “The small investor has never had a better friend than former SEC chairman Arthur Levitt,” wrote Warren Buffett in his endorsement of Levitt’s book, Take On The Street: What Wall Street and Corporate America Don’t Want You to Know. Yet, even with someone of Levitt’s stature, the Wall Street Hype Machine’s relentless drumbeat is so deafening and overwhelming that his message gets quickly drowned out.

What Wall Street really wants are investors acting like the rest of Americans—obsessed consumers with an insatiable need for instant gratification. By constantly stimulating their lower brain functions with Wall Street’s messages subtly inserted in endless misleading ads, educational materials, financial reports and emotional hooks that encourage impulsive actions, spending and living “in the now,” creating investors who are addicted to short-term thinking, and easy to manipulate. (More)